A few weeks back couple of my friends announced that they started a co-operative together called Analog. A highly talented group of guys who create web sites that will knock your socks off, and then some. The name is quite interesting, especially the meaning, to me Analog means personality, warmth, simple yet sturdy, tough yet soft, exactly what a company should strive for. I wish them all the best and good fortune.
One of the Analog guys, Andrei Zmievski wrote a very inspiring blog post about the journey the co-op went on, from idea to reality. There was one point in the post which caught my attention, where Andrei talks about claiming back simple, honest phrases like web sites and web developer. As Andrei puts it
They are precise and descriptive despite having been shunned or dismissed by people in favor of things like web application, front-end/back-end engineer, and other seemingly sexier nomenclature meant to sound more important.
Simple, yet a good point none the less. But lets not dismiss a completely valid term such as front-end engineer just yet.